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The only thing predatory is the title it is a collection of noteworthy anecdotes focused on problem solving but with a title like innovative thinking would not sell very many copies. Predatory thinking is a really seminal piece of work when it comes to writing about creativity its split into a series of short anecdotes and reflections all of them with an underlying moral as to how you can apply it to your work. Predatory thinkingis a masterclass in how to outwit the competition in ordinary life as well as in business it is the philosophy that has underpinned dave trotts distinguished career as a copywriter creative director and founder of some of londons most high profile advertising agencies. Predatory thinking involves looking at a challenge you cant solve and getting upstream of it changing it into a challenge you can solve. Predatory thinking on amazoncom free shipping on qualifying offers predatory thinking