Description :

Predatory thinking is a really seminal piece of work when it comes to writing about creativity its split into a series of short anecdotes and reflections all of them with an underlying moral as to how you can apply it to your work. The only thing predatory is the title it is a collection of noteworthy anecdotes focused on problem solving but with a title like innovative thinking would not sell very many copies. The only thing predatory is the title it is a collection of noteworthy anecdotes focused on problem solving but with a title like innovative thinking would not sell very many copies. Predatory thinking involves looking at a challenge you cant solve and getting upstream of it changing it into a challenge you can solve. Predatory thinking is a wonderfully calm book reminding the reader at every turn that if ones going to create content and persuasion that matters for consumers for voters for children context is queen to contents king what is particularly impressive is that this original british mad man with such experience is still very much at the