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To paraphrase the about the book synopsis for love is just damn good business when love is part of an organizations framework employees and customers feel genuinely valued and are more loyal. Love is a force accordingly to a 75 year long study which was conducted by a group of harvard researchers it showed that love is really all that matters the relationship between love and business is not a stretch when it comes to branding because branding is all about the heart strings businesses need love too. Tim sanders says in love is the killer app those of us who use love as a point of differentiation in business will separate ourselves from our competitors just as world class distance runners separate themselves from the rest of the pack trailing behind them for me love in a business context is about two things. The origin of the word philosophy means a love of wisdom applied to business philosophy is the theory or attitude that guides behavior for an entire organization. About press copyright contact us creators advertise developers terms privacy policy safety how youtube works test new features press copyright contact us creators