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It is an interesting book that talks about the ways society sees technology the audience for future hype the myths of technology would be people who want to better understand technology change and how it influences their lives it could serve as a guide to more ideal purchases. It is an interesting book that talks about the ways society sees technology the audience for future hype the myths of technology would be people who want to better understand technology change and how it influences their lives it could serve as a guide to more ideal purchases. More important the popular simplified perception of technology change was off the mark an important story about how technology change really happens wasnt being told that is the story in future hype. The author of future hype claims the rate of change is actually slowing down seidensticker devotes the middle portion of his book to presenting specific myths and misconceptions such as the idea. Future hype the myths of technology change by robert b seidensticker 369 rating details 67 ratings 7 reviews conventional wisdom says that technology is the greatest new growth frontier coupling infinite potential with an ever growing number of faster more efficient and more reliable products and instruments according to this